Since the late 1980s, I’ve been working almost exclusively with book publishers and authors. I truly love just about everything about my work.
I like to use the word “typesetting” to describe what I do, but it’s really an antiquated phrase that means different things to different people.
I would say that I specialize in manipulating text and images into many different forms for print and/or electronic media.
Typesetting a book is very different than typesetting an advertisement or even book jacket, which are both meant to attract attention and stand out in the crowd.
Book interiors are all about consistency and readability. I think that every element on every page has to be there for a good reason.
The good reasons are:
1. To help the reader to absorb and connect with the material.
2. To make the book as attractive as possible, but always appropriate to the topic and audience.
An obvious example would be using larger type for books that are read by children or even older adults. I typeset a book every year in two versions: one for the general reading public and another larger-type version for the visually impaired.
There are as many reasons to keep a design simple as to throw in all the bells and whistles. I think that using some design elements and graphic ornamentation is usually more appealing to readers, and can be used to guide them through the text.
I never want to distract the reader or audience from the main objective: reading! As hard as I work to perfect every book and hone my own skills, my designs exist to present an author’s words and images in a way that others can understand.
The yard outside Aline Barnsdall Hollyhock House in East Hollywood. Built in 1919-1921 by Frank Lloyd Wright. The fence is from renovations that were ongoing in this photograph from 2014, but since completed.
Copyright © 2015 Andrea Reider. All rights reserved.