Category: Book Design & Typesetting

New Book Design, Full Color & Grayscale

New Book Design, Full Color & Grayscale

This chapter opener design is the latest entry in my library of book designs available at no charge for books that I typeset.

I think of these templates as off-the-shelf designs that I customize to meet the specific needs of authors and individual books.

Hope you like it, and please feel free to contact me with your book production questions any time!

Andrea

New Book Design Template, January 2017

New Book Design Template, January 2017

This chapter opener design is the latest entry in my library of book designs available at no charge for books that I typeset.

I think of these templates as off-the-shelf designs that I customize to meet the specific needs of authors and individual books.

Hope you like it, and please feel free to contact me with your book production questions any time!

Andrea

Self Publishing with Amazon CreateSpace

Self Publishing with Amazon CreateSpace

Print on Demand with Amazon’s self-publishing powerhouse, CreateSpace, is one of the easiest and best ways to self publish books today. There are virtually no upfront costs to the author or publisher for having books printed and ready for sale on Amazon. Authors can also purchase their printed books from CreateSpace for sale outside of Amazon for about $3.00-$6.00 per copy, depending on book size and length.

I’m satisfied with the quality of the book cover printing from CreateSpace. The black and white interiors are acceptable. Not the best, but good enough. The full-color printing for interiors isn’t as good as some other printers, so I do not currently recommend printing full-color books with CreateSpace.

I’m currently working with a Print on Demand book printer with a lot more color printing options and better quality than CreateSpace. This printer has it’s own platform for book sales, but you still need to be with Amazon to maximize book sales. You can purchase copies to sell on Amazon or other bookstores from this printer for about $3.00-$6.00, depending on book size and length.

Another great feature of CreateSpace is that you can easily produce your e-books through the site. CreateSpace doesn’t charge a fee for their automatic conversion process of your print book to the Kindle format from the PDF file. The conversion to process Kindle works best if you can upload a Word file of the interior text set to specifications that are posted on the CreateSpace website.

To summarize the self publishing process:

  1. Books must be typeset to CreateSpace specifications and submitted as a PDF file through their website, with a separate PDF file of the book cover (front/spine/back) laid out to specifications. My main work for the past twenty years has been designing and typesetting books for print. I work in Adobe InDesign to lay out the pages of a book for print and then use the InDesign files to create the EPUB e-book edition.
  2. There are several ways to create an e-book to sell on Amazon and other sites. CreateSpace can create the Kindle edition directly from the PDF of the print edition. However, I’ve had some issues with this conversion method and find that it’s best to upload a specially formatted version of the book as a Word file.

My specialty is producing e-books in the EPUB format, where you have more control over color, placement of graphics, and many other factors. I couldn’t figure out a way to submit an EPUB file to CreateSpace, but authors and publishers can use Amazon Kindle Direct Publishing to post EPUB e-books for sale on Amazon.

The EPUB e-book can be customized in many ways, such as adding color photographs and other color embellishments to books that are printed in black and white.

I generally charge self-publishing authors between $2.00-$3.00 per typeset page to design and typeset their print books, and $150.00-$250.00 to produce e-books. Professional design and typesetting adds value to the book, helping with sales, marketing, credibility, and readability.

There are a lot of decisions to make when self publishing your book. Please feel free to contact me with your questions. I’m happy to share my expertise on the subject and always available to produce your print books and e-books.

Andrea Reider

Andrea Reider Design
1025 N. Kings Road, #213
West Hollywood, California 90069
323-822-2830

andreareider@gmail.com

 

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Who I am

Who I am

I grew up working at my family’s ultra-fancy men’s clothing store in Detroit. It was open for 50 years. The tailor shop was a perfect model for my book typesetting business.

I used to beg my parents to let me work at the store, and was successful at least 20 hours per week starting in high school until the store closed when I was at University of Michigan (B.A. in English). My grandfather paid my brother and I a few dollars to pick up pins from the dressing rooms when were were little kids. My first real job!

Every customer who walks in the door is the most important person in the world. Even as a young child, I knew that I had to disappear as soon as a customer walked in the door. My mother would send me home to change my clothing if she didn’t like what I was wearing. All of the men were dressed in gorgeous suits with silk ties and handkerchiefs.

I did whatever my mother or father told me to do at the store, but of course, never at home. And they paid me $5.75/hour to go home and change my clothes. Pretty good deal for everyone.

Andrea

July 2015

 

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Typesetting in the 21st Century

Typesetting in the 21st Century

Since the late 1980s, I’ve been working almost exclusively with book publishers and authors. I truly love just about everything about my work.

I like to use the word “typesetting” to describe what I do, but it’s really an antiquated phrase that means different things to different people.

I would say that I specialize in manipulating text and images into many different forms for print and/or electronic media.

Typesetting a book is very different than typesetting an advertisement or even book jacket, which are both meant to attract attention and stand out in the crowd.

Book interiors are all about consistency and readability. I think that every element on every page has to be there for a good reason.

The good reasons are:

1. To help the reader to absorb and connect with the material.

2. To make the book as attractive as possible, but always appropriate to the topic and audience.

An obvious example would be using larger type for books that are read by children or even older adults. I typeset a book every year in two versions: one for the general reading public and another larger-type version for the visually impaired.

There are as many reasons to keep a design simple as to throw in all the bells and whistles. I think that using some design elements and graphic ornamentation is usually more appealing to readers, and can be used to guide them through the text.

I never want to distract the reader or audience from the main objective: reading! As hard as I work to perfect every book and hone my own skills, my designs exist to present an author’s words and images in a way that others can understand.

Andrea

 

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The yard outside Aline Barnsdall Hollyhock House in East Hollywood. Built in 1919-1921 by Frank Lloyd Wright. The fence is from renovations that were ongoing in this photograph from 2014, but since completed.

 

Copyright © 2015 Andrea Reider. All rights reserved.

My Book Design and Production Process

My Book Design and Production Process

Here’s my process:

1. Design. I’ll take your text and photos and once we decide on the size of the book (8.5 x 11, or 6 x 9 or 7 x 10) and the desired page count, start laying out samples pages. I’ll come up with several different designs so you can get an idea of what you like. For some books,  the design can easily go through 4 or 5 rounds of revisions before finalizing for layout. Most books go through 2 or 3 rounds of revisions before approval.

2. Typesetting/layout. This is where I take all of your text and photos and start laying out the actual pages that will print in the book. Most authors make arrangements with the printers who will produce the actual books, but I can also help with that process.

3. I’ve been working with a wonderful editor, Lynn Weber, for over twenty years. I always suggest that authors hire Lynn to proofread their books before finalizing for print. She’s a wonderful editor and proofreader and it’s essential to hire a professional proofreader in addition to proofing everything on every page yourself. Lynn will make many suggestions to improve your book and you will be very happy with the improvements—or we won’t make the changes!

4. Then we just keep working at it until you’re satisfied that everything is final and great, or we run up against a hard deadline and go with what we have.

Book production is a relatively slow process. I won’t keep you waiting for long at any stage of production, but it just takes time for an author or publisher to finalize the book for printing.

The fastest I’ve ever finished a book from first design samples to finished book is about six weeks. It’s not unusual for a book to be in production for six months or more.

If I had to guess, I’ve designed and/or typeset at least 2,000 books since 1989. I’m here to help when you need me!

Andrea

 

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